The use of white spaces and condensed Roboto typeface make the overall layout very clean and easy to digest. Google’s card-based design can be seen most notably on Google Now. Google started defining clear design guidelines for Android with the launch of Android 4.0, code named Ice Cream Sandwich (Android 4.4 is now called KitKat!) Google created a distinct design style of its own and dubbed it Holo, playing with a TRON theme at first but eventually maturing into a minimalistic card-type interface that is now prevalent on most of its products and services. Grid alignment, typography and negative space make up the whole, giving a full-screen experience engaging and immersive for users, especially those on touchscreen devices. Microsoft’s Swiss-inspired interface eschews non-essential elements like shadows, gloss, textures and puts content first before Google’s Chrome browser. It was also inspired by metro transit signs in terms of icons and typography. Windows 8’s Metro Modern UI is based heavily on the Bauhaus movement, founded by architect Walter Gropius, including proponents of the school’s philosophy Ludwig Mies van der Rohe, Le Corbusier and modernist painter Piet Mondrian. The new Windows 8 Start screen is now powered by Live Tiles (animated, notification-like widget) sorted in grids with a horizontal scrolling layout that takes advantage of common landscape displays. ![]() Windows Media Center and the now defunct Zune brand ushered in this new era of design for Microsoft but it was Windows 8’s radical departure from the sea of icons - which most desktop OS used ever since - that changed the game. Microsoft first introduced their “authentically digital” interface with the launch of Windows 8 and their Modern UI. Let’s take a look at how these 3 companies approach and implement flat design on their own OS and related services. The combination of bright colors and exotic typography has paved the way for unique flat interfaces.
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